Our Story

We’re sherpa°—your guide to providing travel identification requirements so your customers can move freely, wherever life takes them.

Travel inspires us.

Life doesn’t happen standing still. A wedding in Delhi. Business in Berlin. A reunion somewhere the family hasn’t quite agreed on yet. Life, and everything that makes it meaningful—connection, opportunity, experiences—requires the freedom to move. And that can bring big challenges.

Ever-changing identification requirements, different guidelines for every country, complex rules and regulations—it’s a lot to navigate. But travellers want to get lost in landscapes and cultures, not confusing government jargon. They want to move, and be moved. To never miss out on life’s big moments. And we believe nothing should stand in the way of that.

Our mission

To help travellers move freely around the world and shift the way the world's leading travel providers think about travel identification.

Annabelle Porter,
Customer Service Officer

Why us?

Powered by unmatched industry knowledge and expertise, our partners—from airlines to cruise lines to online travel agencies—use our secure solutions to connect the customer journey and turn an expense line into a revenue line.
Global reach
Access 64+ government systems with one universal API connection.
Enterprise security
99.5% uptime and modern security protocols.
Industry trust
Our WebApp has informed more than 2 billion travellers localized to 30 languages.
Modern infrastructure
Our cloud infrastructure provides security, scalability and reliability.
Data privacy
PIPEDA (Canada) and GDPR (EU) compliant.
Customer satisfaction
With a +99% success rate on visa applications, travellers rate our e-visa experience at  +70 Net Promoter Score.

Our core values guide our behaviour and actions.


Nothing is more valuable than our reputation. So we build trust through transparent and fair decision-making and do what we think is right, even if it’s hard.


We are thoughtful with our words and find the simplest way to explain complex ideas. By speaking clearly and avoiding jargon and industry speak, we show our audience respect.


We see the world from the perspective of others, even if that view differs from our own. Through listening, we deliver the best products at the right time.


Our bold vision and entrepreneurial drive fuel our ambition. By focussing on solving the most important problems, not just the easy ones, we set our foundation for long-term success.

Leadership team

With diverse backgrounds and skills, we’re passionate about the future of travel identification.

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Max Tremaine

Co-Founder & CEO

Ivan Sharko

Co-Founder & CPO

Jake Kotzer

VP, Partnerships

Yana Stepchenko

VP, Design

Andrew Dias

VP, Operations

Alex Gogan

VP, Engineering

Valerie Bertouche

VP, Marketing

Jean Lethuillier

VP, Partner Success
Investor & Advisor Group

Leaders in the travel-technology world are joining us to drive innovation in the travel industry.

Stuart Macdonald

Board Member
Founder @ Expedia.ca

Natasha Sharma

Board Member
Senior Associate @ True Ventures

Erik Blachford

Former CEO @ Expedia

Sveinn Akerlie

Former CIO @ WOW Air

Gus Coldebella

‍Former General Counsel @ Department of Homeland Security/US ESTA Program

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

We’re proud to work with the world’s leading travel brands and organizations.

We’re honoured to have won these prestigious and recognized awards.

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Partner with us

Shift the way you think about travel requirements.

Explore the many ways we can partner together.

Ready? Let's Go.